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My Resume

UX/UI Designer
Hi, my name is Lydia Jin!
I'm a passionate UX/UI Designer dedicated to creating immersive digital experiences that blend form and function seamlessly.

Join me on a journey where design meets innovation to make the digital world a more intuitive place!
Name
:
Lydia Jin
Nationality
:
Korean Brazilian
Language
:
English, Portuguese, Korean, Mandarin
EllipseShape
2022-2023
UX/UI Designer
AppTech Payments Corp.
Design team of one aligning user needs with business objectives in the fast moving finance technology industry.
2021-2022
User Experience Designer
House Collective Marketing Agency
Assistance with marketing strategies and helping clients revamp landing pages, increasing retention and click through rates.
2020-2021
Department Assitant
University of California, San Diego
Managing team of cashiers and inventory for the University's market. Strong development in customer service and problem solving skills.
2017-2017
English-Portuguese Translator
Clinica Nazare
Supported Doctor's research by translating multiple documents every week from English to Portuguese.
2021-2022
Master's In Business Admin
Point Loma Nazarene University
Field Experience:
Worked with Taming Mustangs in building a new strategy to target a younger audience.

Found that influencer marketing is an effective way to reach younger audience.

To attract younger audience, it is important to build a strong social media strategy as they are actively using social media platforms.
2017-2021
Bachelor's In Business Psychology
University of California, San Diego
Related Courses:
Usability & Info. Architecture
Practicum in Pro Web Design
Prototyping

Clubs:
Korean American Student Association Co-President @ UCSD

Division 12 Dance Team

Figma
Adobe XD
design system
figjam
JIRA
miro
Vector Image
Traveling Around The World
Vector Image
Pilates & Hiking
Vector Image
Looking for New Restaurants & Cafes
Vector Image
Sleeping

Portfolio

Selected Work

Mobile Payment Application

Worked to improve a payment app, addressing concerns about security and usability. Our goal was to enhance security features and design a more user-friendly platform that would appeal to a broader audience.

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Product Launch

Created a landing page for a FinTech company's upcoming product launch, targeting businesses, freelancers, and professionals. My goal was to design a clear and engaging page that highlights how the product simplifies financial management and expense tracking.

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TikTok

We identified opportunities to improve TikTok by redesigning the app to be more user-friendly, especially for new users. While TikTok’s popularity soared during quarantine, its overwhelming features and diverse global audience highlighted the need for a simpler, more intuitive experience.

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SDIFF

We redesigned SDIFF’s mobile and web platforms to appeal to younger audiences. With a current demographic of 45+, our goal was to create a modern, engaging experience to attract viewers around 25 while celebrating film and culture.

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Aperture

Created a project to help photographers connect with local clients through a free, user-friendly platform, addressing the gaps in existing options.

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Eco Solar Hawaii

Worked on improving the online presence of a solar company to match its in-person appeal. Targeting Oahu homeowners interested in sustainable energy, I focused on creating a user-friendly website that educates, engages, and builds trust, helping the company stand out from competitors.

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Testimonials

Reference letters

"Students are "required" to do work. It is more important what a student chooses to do beyond the required. Lydia, did her MBA work with excellence. She is an active learner, with a positive attitude and strong capabilities. Beyond the required, while in the MBA program, she has pursued a passion for UX design, sought out unique opportunities and positioned herself for future success. I admire that about her. I'd put her on my team."
Michael wiese, Ph.D.
MBA Program Professor of Marketing
"Lydia has been working with our Digital Marketing Agency for close to a year. She first joined us as a Marketing Intern while pursuing her MBA and was quickly elevated to UX Designer. She has a great design eye and that natural ability combined with her user-centered process and strong abilities to problem solve have been invaluable to our team. Lydia is a strategic marketer and great collaborator. I’m happy to support her continued success and believe that any organization would be lucky to have Lydia on their team."
sarah yasukochi, MBA
Digital Marketing Strategist + Agency Owner
"Lydia is a dynamic, outgoing, and driven Marketing professional. I had the opportunity to work with her while she was pursuing her MBA. She was constantly engaged in work and eager to take on new challenges. She discovered her passion for helping customers and took on a UX Design certification while completing her MBA. She has impressive skills in Marketing as well as several software packages. She is dynamic, hard-working, and highly personable. I believe she would be a valued asset in any organization."
nick wolf, mba
PLNU Director Career Services and Faculty
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